1. Introduce yourself
My name is Muhilan. I am 26 years old – a middle aged man in trivago. India is my home country- I am the first Indian in trivago, so I’ve already made history! I work as an intern for video advertising in the brand marketing team.
2. Tell us something about your job
Online video advertising, as the name suggests, is reaching the target audience with video ads through the internet medium. The video advertising spectrum is experiencing fast growth and is touted be to be the next big thing in online marketing. At trivago, we want to keep up with the latest trends and be the early adopters of new technologies in marketing. So, it is not a surprise that we ventured into video advertising a few months earlier. Our target audience is moving towards the internet and the time they spend online is increasing. So, we have to be in all online marketing channels and advertise our services in a very effective way. Obviously, video is more engaging than just audio or text, so we are trying to retain our existing ‘netizen’ user base and acquire a new ‘netizen’ user base by video ads. Video advertising is another addition to our portfolio of online marketing channels.
I was hired as an intern four months ago. It was a great start to a new year. I was straight away given the responsibility of video advertising under the mentorship of my team leader and TV marketing expert, Fabian Angrick.
My job requires a good balance of analytical and creative skills. I think of new and effective ways to reach customers in different regions in different countries which quenches my thirst for creativity. At the same time, it is important that we have good returns on investment in the video advertising campaigns which gives me scope to apply and develop my analytical skills. It is definitely a challenging job which makes my day interesting. I also get to interact with international people from various video advertising platform companies across the world to discuss the possibilities of collaboration.
3. Tell us about your first day at trivago
My first day at trivago started with a company tour. I was introduced to more than 100 people. It felt good though it was difficult to remember all the names. I should say that it looked like a university with the majority of employees being in their twenties. Having just completed my MBA, I was happy to be in this trivago University as an intern. My only concern was that I seemed old suddenly. In my MBA batch, I was the youngest person. But here I seemed like a middle-aged man!
4. What were your expectations when you started working for trivago? Have they been fulfilled?
Freedom to experiment and to do things differently but effectively, great exposure to digital marketing and visibility to the top management were my main expectations. Though it has only been two months, I can clearly see signs of trivago exceeding my expectations.
5. What do you think about Düsseldorf (and Germany)?
I think one has to be the Aldstadt to experience nightlife in Dusseldorf, especially during the carnival time when everybody becomes crazy! A person cannot miss in Duesseldorf: the beautiful Rhine!
6. Talk about the country where you come from and your city
I come from Tamil Nadu, a state in southern India. Before coming to Europe, I worked in Chennai, the automobile hub and the second largest exporter of IT and BPO services in India. It is home to the world’s second longest beach, ‘Marina’, and an important centre to ‘Bharata Natyam’ – a classical dance form. But it has a horrid climate, hot and humid during most times of the year.
For night life in India, Goa and Bangalore are two of the best places. Goa is a former Portuguese colony and it is one place in India where you can find a lot of foreigners especially on the beach. Bangalore is the IT hub of India and has a lot of young people, a cosmopolitan culture and a good climate.
7. Tell us something about “life at trivago”
After work parties in the office on Fridays is great as it reduces the mental gap between office and home.
Office location (near the Rhine), the kitchen area that has something in store for employees and last but not the least my team!
8. What is your dream destination?
Mauritius – the world’s leading island destination. I wish I could make it to my friend’s marriage in Mauritius later this year.
10. What do you think the trivago of the future will be like?
I see trivago being listed among the world’s most admirable and respected companies by top international magazines. In the distant future, when life becomes a possibility outside mother Earth, I see trivago becoming the hottest brand in inter-planet travel and tourism.
11. Describe trivago in 3 words
Young, Dynamic and International
12. Free comment!!!!
trivago life - expect the unexpected and enjoy those exciting experiences!